Silicon Valley lures top-tier talent from all over the world. High salaries, free food and laundry on campus are just a few of the benefits.
But six-year-old "startup" Uber -- valued at an estimated $68 billion -- doesn't rely on fun, quirky perks to attract employees. In fact, despite its reputation for for long hours and a limited work-life balance, Uber has enticed some of the most brilliant minds in tech to leave cushy jobs at Google, Facebook and Twitter.
The breakneck pace can be grueling, employees admit, but they say Uber offers unique opportunities: "rocket ship" growth, the chance to solve real-world problems and a culture that frees them to experiment with radical solutions in a burgeoning field.
"I like to use the analogy of diamonds, which are compressed with heat and pressure for thousands of years," Uber CTO Thuan Pham told CNNTech. "Those who can actually survive and thrive from it come out as diamonds."